I’ve been consulting with a client for several months on how to use social media. Last week, she told me that social media just wasn’t working for her business. Why? Her Facebook “like” number was stuck and hadn’t budged for weeks.  I couldn’t argue with that. It was stuck. Even though there’d been some increase in […]

Every once in a while,…usually if I’ve got a lot going on…I fall back into micro-manager, I-can-do-it-myself, don’t-need-any-help mode. Doesn’t work. Never really did. So I’ll share a few tips to hopefully spare anyone else who suffers from the same malady. Delegate. Outsource. Hire someone who’s an expert. Stick with what you do really well. […]

Time’s tight. You know you need to stay visible, but finding the time to market is a challenge. Especially in the summer when you’d rather be at the beach. Even moreso in late summer, when you notice the days getting shorter and your outdoor time slipping away. So here’s a tip to make the most […]

It was a very good week. Nope. No giant checks in the mailbox. No interviews in major publications. No fame. No fortune. But I learned a lot. From a stellar event where I met interesting people who talked about things I wanted to hear. From a fascinating speaker who held an audience rapt with stunning […]

You’d think that someone who loves to write would have been blogging by now. I have been. Ghost blogging. Guest blogging. A whole lot of client copywriting. Bylined articles here and there (a great way to market your services). Now I’ll share tidbits (really….short stuff…my attention span is no longer than yours!) once a week […]