What We Do
As a marketing communications firm, we offer a variety of services. Some may be appropriate for you particular business. Others not.
We make sure the tools you use are the right ones to reach your target markets — efficiently and effectively.
Identity & Brand Development
Your logo, tagline, creative and all marketing material should reflect who you are and what you do. Consistency is critical — in your content and messaging as well as your visuals.
Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines:
- Who you are
- Who you help (your target market)
- HOW you help (the problems you solve or needs you fill for clients)
- Your USP (unique selling proposition). What makes you different from the competition?
We’re minimalists. We design clean sites that load fast, provide information quickly, are intuitive and easy to navigate and look just as great on your smart phone as on your laptop. It’s high tech, but it’s still just a marketing tool.
Our goal is a website that works for the people who come to your site.
It’s important to grab the viewer’s attention. Easy to do with a clever headline, unique typeface, bold color, and/or a great photo. But compelling copy and a call to action can be the difference between a fleeting glance or a new client.
Make sure your copy speaks to the needs and wants of the person who’s reading it.
SEO (Search Engine Optimization)
Before we write a single word of copy for your website, we conduct competitive research to find out who’s coming up on page 1 of Google for key search terms and phrases.
Then, using SEO tools and the results of our research, we create a list of keywords and phrases that people would type into Google when looking for your service or product. These keywords are thoughtfully positioned throughout your web content to help your site rank as high as possible in organic search.
A well written blog post is compelling, informative and engaging. The voice should be consistent with the rest of your website content and reflect your positioning. It should also be well-designed, super easy to scan and optimized for SEO.
We write client blog posts in their voice. If you haven’t established one yet, we’ll help you do that (yes, it all goes back to positioning).
Got news to share or articles that might be of interest to your clients? Newsletters are a great way to stay in touch with current customers or reach new ones.
We write compelling, fun-to-read, informative copy to keep your readers engaged…and coming back for more.
Is your email marketing working? If not, there might be a variety of reasons. Your subject line might be ho-hum-blah boring…..in which case the email never gets opened. The offer might lack value. Your list might be outdated. You might be targeting the wrong market. Your copy might not be compelling. Or difficult to scan. Or maybe missing a call-to-action.
We evaluate what you’re currently doing, identify problems and show you how to fix what’s broken. We’ll give you enticing subject lines and compelling copy that’s easy to scan and speaks clearly to your customer’s needs or wants.
Brochures & Handouts
Do your company’s brochures deliver your message simply and directly? If not, maybe it’s time for a redesign. Or, are you just starting out and in need of an “open for business” flyer?
We’ll give your marketing material the right spin.
Social Media Marketing & Digital Communications
We got into social media early….way back in 2008. We taught it and loved it. Then we got tired of it. Now we consult on social media strategy but refer the hands-on, day-to-day implementation to social media specialists who keep current on the latest trends.
We’ll customize a program with the social media tools that will work best for your particular business.
Think you’re on the right track but just need to kick some ideas around? Call us. We’re available for hourly consulting as well as projects or full campaigns.