We help clients grow and prosper by developing precise positioning and crafting clear, compelling marketing messages. We’re especially good at:

  • identifying new markets and reaching key decision makers
  • building web sites that work
  • rebuilding old sites that don’t
  • building your unique brand
  • robust content development

You can’t fake experience.

Technology makes us efficient and allows us to work with clients around the country.  Experience enables us to hone in on the best marketing tools and tactics for your particular business. It also enables us to break marketing down to its simplest components.

We’re not here to impress you. We’re here to help you make more money.

Here’s how we think it should be done…

  • Tell your customers HOW you’ll solve their problems.
  • Have a consistent message.
  • Find the one key difference (USP) that makes you stand out from the competition.
  • Be authentic.
  • Don’t over-promise. Do over-deliver.
  • Provide outstanding customer service.

Meet Rickey

Rickey GoldI started this company in 1992, after searching for a job for six months in a really crummy job market. I brought experience as a media planner/strategist/buyer and copywriter and a lot of grit and determination with me. It paid off! Today, I’m more selective about the projects I take on. And I’m having a lot of fun traveling.

Three years ago, two partners and I founded a web design and development company called What A Great Website! We build marketing-driven WordPress websites and create digital marketing programs for happy clients.

I’m a staunch believer in “giving back” and skill sharing. For six years, I served as a Board Member of the Lincoln Park Chamber of Commerce and the Lincoln Park Business Development Institute (LPBDI). From 2006 – 2008, I headed the LPBDI Operations Committee where I developed and facilitated marketing workshops. And from 2003 – 2008, I served as the Public Relations “Department” for East Lakeview’s CPS turnaround success story, Nettelhorst School.

I’m a member of the SBAC (Small Business Advocacy Council) and on the board of SBAC Women in Business. For community outreach, I volunteer with Alive Rescue, a no-kill shelter where I found my BFF, Charley. We visit seniors at assisted living facilities to share the tail wags and puppy kisses. Want to join us? Here’s how.


My company was honored as the Lincoln Park Chamber 2007 Small Business of the Year. My articles on entrepreneurship, marketing and networking have been used as SCORE and SBA handouts, among others.


B.A. in English with an Art History minor from the University of Wisconsin, Madison (best time ever!)

Work Style

Our clients love that we’re nimble and responsive…and that when you hire us, you work directly with professionals with years of marketing experience. They also appreciate our honesty and loyalty.

Our goal is to help you achieve success.

We’ll never recommend a marketing strategy unless we’re convinced it’s one that will grow your business. And we won’t tell you something just because it’s what you want to hear. We’d rather lose you as a client than lead you in a direction that won’t work.