Yes, I tell my clients to blog on a regular basis and make sure their websites are updated. But we don’t always do what we preach. Some of us get sidetracked. Which is why my last blog post was in January 2018. I have a fairly good reason. Actually, two. I’ve been traveling a lot […]
Making New Year’s resolutions dates back some 4,000 years when Babylonians made promises to the gods. Today we’re beholden not to the gods but to ourselves. We promise ourselves to “do better this year”. To lose weight, exercise more, eat healthier, earn more, volunteer more. You know the drill. This morning, in my way-more-crowded-than-normal yoga […]
When companies are stumbling over their marketing, failing to master one of the three Ps – positioning, presentation, panache – is likely at fault. Here’s why. Do you know who you are? Positioning is one of the most critical elements of a company’s marketing. It’s your identity. It addresses who you are. What makes your […]
I saw Wonder Woman last week, and I’ve been thinking about the film ever since. So many lessons packed into a few (wildly entertaining) hours. The word “equality” is front and center. Despite some violence, I think parents should make sure their daughters see this film. The positive elements far outweigh the negative (some violence). […]
A great looking website is only as good as the traffic it gets. If no one finds it, it’s pretty useless. So, before you build that new website, make sure you consider the seven most important words on the Internet. You’ll want to answer these before you start to write your content. Depending on your type […]
Want people to read those blog posts you labor over? Here are 8 tips to help that happen: Determine your target market. Who do you want to reach? Before you write a single word, you want to know who you’re writing for. Who will be reading your blog post? That way, your content will be directed towards […]
What’d you do this morning? Meet anyone interesting? I met a pretty, charming 46-year old woman who told me she’s been sober for a little over two years. It reaffirmed my faith in humanity and the power of people to change. An inspirational way to start the day. I volunteer with a group from my […]
Suppose your business is in an industry with little competition. It would stand to reason that your website…. assuming it’s well optimized…..comes up very quickly in search. Page 1. Probably near the top. Let’s also suppose that your website has been well designed. Smart use of color. Smarter use of white space. Good navigation. Everything […]
This morning, I got in my car and, before I even pressed the start button, my phone told me how long it would take to get to my destination. And threw in that traffic was normal. Really? How did my phone know where I was going? Although it was good to know this information, it was kinda spooky. […]
By now we assume we can find just about anything we need using Google. Right? Wrong! Don’t blame Google. It’s not their fault. Google search is efficient, fast and generally awesome. The problem is the companies with really lousy websites that make searching so frustrating. To me, that’s crappy customer care. What’s got my goat? […]