When companies are stumbling over their marketing, failing to master one of the three Ps – positioning, presentation, panache – is likely at fault. Here’s why. Do you know who you are? Positioning is one of the most critical elements of a company’s marketing. It’s your identity. It addresses who you are. What makes your […]

I saw Wonder Woman last week, and I’ve been thinking about the film ever since. So many lessons packed into a few (wildly entertaining) hours. The word “equality” is front and center. Despite some violence, I think parents should make sure their daughters see this film. The positive elements far outweigh the negative (some violence). […]

A great looking website is only as good as the traffic it gets. If no one finds it, it’s pretty useless. So, before you build that new website, make sure you consider the seven most important words on the Internet. You’ll want to answer these before you start to write your content. Depending on your type […]

Want people to read those blog posts you labor over? Here are 8 tips to help that happen: Determine your target market. Who do you want to reach? Before you write a single word, you want to know who you’re writing for. Who will be reading your blog post? That way, your content will be directed towards […]

Suppose your business is in an industry with little competition. It would stand to reason that your website…. assuming it’s well optimized…..comes up very quickly in search. Page 1. Probably near the top. Let’s also suppose that your website has been well designed. Smart use of color. Smarter use of white space. Good navigation. Everything […]

By now we assume we can find just about anything we need using Google. Right? Wrong! Don’t blame Google. It’s not their fault. Google search is efficient, fast and generally awesome. The problem is the companies with really lousy websites that make searching so frustrating. To me, that’s crappy customer care. What’s got my goat? […]

I just clicked on an article title that looked interesting. That was the end of my interest. When I got to the website that hosted the article, I quickly scanned it to see how long it would take to read (anyone else do that?). My only impression — “there’s so much to read!” Maybe there […]

Caveat. Unless you’re a graphic designer. You may have learned how to code. But that doesn’t mean you have the skills to design a website. Trust us. We’ve seen some of those sites. Actually, we’ve redone some of those sites! Yes, this is one of those instances when hiring a graphic designer is well worth […]