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Suppose your business is in an industry with little competition. It would stand to reason that your website…. assuming it’s well optimized…..comes up very quickly in search. Page 1. Probably near the top. Let’s also suppose that your website has been well designed. Smart use of color. Smarter use of white space. Good navigation. Everything […]

I just clicked on an article title that looked interesting. That was the end of my interest. When I got to the website that hosted the article, I quickly scanned it to see how long it would take to read (anyone else do that?). My only impression — “there’s so much to read!” Maybe there […]

Love animals? Looking for somewhere to volunteer? Alive Rescue, a no-kill shelter originally in Lakeview but about to open a new larger facility in the West Loop, has saved over 900 animals since it opened in 2008. It's a 501(c)3 nonprofit organization with an amazing group of volunteers.

Many of the dogs saved have special needs. Some are seniors. Others have serious health issues. Alive gets them as healthy as possible and finds fosters, then hopefully, loving homes for them. I've been volunteering there for 5 years and currently head up the Reach Out Program where we take our pups to visit at assisted living facilities. And I consider myself blessed to take part with my Alive rescue and BFF, Charley.

Thank you, Alive Rescue!

If you're not into volunteering but want to donate to a worthy organization, please consider Alive Rescue. We have all kinds of sponsorship opportunities. There are many more animals waiting to be saved.

Rickey Gold & Associates

Marketing Communications

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5 tips that will make your web content more engaging

Can people read your content? Want to make sure they will?

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