Suppose your business is in an industry with little competition. It would stand to reason that your website…. assuming it’s well optimized…..comes up very quickly in search. Page 1. Probably near the top. Let’s also suppose that your website has been well designed. Smart use of color. Smarter use of white space. Good navigation. Everything […]

By now we assume we can find just about anything we need using Google. Right? Wrong! Don’t blame Google. It’s not their fault. Google search is efficient, fast and generally awesome. The problem is the companies with really lousy websites that make searching so frustrating. To me, that’s crappy customer care. What’s got my goat? […]