When companies are stumbling over their marketing, failing to master one of the three Ps – positioning, presentation, panache – is likely at fault. Here’s why. Do you know who you are? Positioning is one of the most critical elements of a company’s marketing. It’s your identity. It addresses who you are. What makes your […]
I saw Wonder Woman last week, and I’ve been thinking about the film ever since. So many lessons packed into a few (wildly entertaining) hours. The word “equality” is front and center. Despite some violence, I think parents should make sure their daughters see this film. The positive elements far outweigh the negative (some violence). […]
Want people to read those blog posts you labor over? Here are 8 tips to help that happen: Determine your target market. Who do you want to reach? Before you write a single word, you want to know who you’re writing for. Who will be reading your blog post? That way, your content will be directed towards […]
Well…maybe perfect is the wrong word. How ‘bout damn near close to perfect as you can possibly get when dealing with human beings? Cause that’s what I’ve been fortunate enough to do. A few years ago, I reconnected with a graphic designer I liked but had never worked with before. We did some projects together and […]
I hate to see people pay good money for a website only to end up with something they can’t use. But unfortunately, I’ve seen this more than a few times. Most recently, I had someone call me about his 1-year old website. It didn’t seem to be bringing him any new business. We talked about […]
I’ve been consulting with a client for several months on how to use social media. Last week, she told me that social media just wasn’t working for her business. Why? Her Facebook “like” number was stuck and hadn’t budged for weeks. I couldn’t argue with that. It was stuck. Even though there’d been some increase in […]
Time’s tight. You know you need to stay visible, but finding the time to market is a challenge. Especially in the summer when you’d rather be at the beach. Even moreso in late summer, when you notice the days getting shorter and your outdoor time slipping away. So here’s a tip to make the most […]
It was a very good week. Nope. No giant checks in the mailbox. No interviews in major publications. No fame. No fortune. But I learned a lot. From a stellar event where I met interesting people who talked about things I wanted to hear. From a fascinating speaker who held an audience rapt with stunning […]
You’d think that someone who loves to write would have been blogging by now. I have been. Ghost blogging. Guest blogging. A whole lot of client copywriting. Bylined articles here and there (a great way to market your services). Now I’ll share tidbits (really….short stuff…my attention span is no longer than yours!) once a week […]