Time’s tight. You know you need to stay visible, but finding the time to market is a challenge. Especially in the summer when you’d rather be at the beach. Even moreso in late summer, when you notice the days getting shorter and your outdoor time slipping away.

So here’s a tip to make the most of your marketing efforts:
Repurpose.

Next time you write an article, pull some of the copy to use in your next newsletter and a blog post. Expand a little here or there so it’s not exactly the same. Then see if you can pull out 140 characters (max!) for a tweet. Or a Facebook post.

Makes so much sense, doesn’t it?

Have fun at the beach. You’ll thank me for this in February!

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