our Work
Here's a sampling of some client work. We're always in "loading new content" mode, so check back from time to time to see what we've been up to.
Chicago Canine ConciergeView Website: http://www.chicagocanineconcierge.com Tracey Gold, aka the Chicago Canine Concierge, is my oh-so-clever entrepreneurial daughter. And this is her all new website. Developed by web whiz Stern Data Solutions and designed by iris b branding & communications, the site is clean, bright, easy-to-navigate and uber functional. Tracey and I wrote the copy (ok, she wrote and I rewrote to made sure the positioning was crystal clear). We think it works! What we did:
A Mini Pitch Chicago Canine Concierge is a one-stop referral service for pet services and products in the Chicagoland area. If you have a dog (or cat)…..or plan to get one…go visit the site. Tracey will connect you with the best people for your particular needs. She's also a great resource if you’re looking to adopt or rescue or find out where to network with your pooch in and around Chicago. |
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Best Western Plus Hawthorne Terrace HotelView Facebook Page: https://www.facebook.com/hawthorneterrace Hawthorne Terrace Hotel, a Best Western Plus hotel, hired us in March, 2011 to develop, build and manage their social media program. We worked with them through February, 2013, when they brought their social media in-house (they're part of a small hotel group that has its own social media manager on staff). When we turned the account over, we had built their Facebook community to 1,447 friends. A good solid number with lots of engagement and sharing from happy guests and neighborhood followers. What we did:
Were they happy? "Thanks so much for all of your hard work on behalf of Hawthorne Terrace!"
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Have A BasheryView Website: http://haveabashery.com Have A Bashery hired iris b. branding & communications to design their super fun new website. iris b brought us in to freshen up the copy and talk about the company’s expanded services -- which include custom family-focused events for businesses and organizations. Great concept. And now a fresh and fun new website! What we did: • Copywriting & SEO
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VNA FoundationView Website: http://vnafoundation.net VNA Foundation is a grantmaking organization serving the Chicago metropolitan area. Their old site was dated, busy, and copy heavy. Visitors had to dig around to find out what VNA did. We worked in collaboration with web developer and project lead, Steve Stern, of Stern Data Solutions and Iris Marreck of iris b communications to create a new site that’s fresh, intuitive, info-laden and engaging. Now it’s a no-brainer to see what this organization does. What we did:
Were they happy? The feedback included words like “excited and delighted”. So we think they were pretty pleased. |
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Total Air SolutionsView Website: http://totalairfl.com We wrote a website and forgot to tell anyone! We were subcontracted in 2011 by a southern Florida firm to do SEO and copywriting for an HVAC company website redesign. The site didn't launch right away, and in the interim, we forgot to add it to our portfolio. So this is like a brand new, just-finished project! What we did:
Were they happy? This was the second website project we did for the hiring firm. So we think they like our work. |
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ShopPartyView Website: http://shopparty.tv/ irisB Communications hired us to write copy and collaborate on positioning for this oh-so-fun website. We worked with shopping passionista, Bonnie Kaplan, to showcase her services....which could probably be about the most fun job ever! Why? Bonnie produces "best day of your life" Chicago shopping adventures. What we did:
Are they happy? We're doing ongoing social media work, including Facebook campaigns, as well as other marketing and brand building. So the answer is probably YES!
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Nancy Krause Floral Design & Garden AntiquesView Website: http://nkfloraldesign.com/ Nancy Krause hired us to promote the opening of her fabulous new flower shop in Lincoln Park. The creative gurus at Crossover Collective were reponsible for graphics and web design. What we did:
Were they happy? Hope so. We got opening week coverage in Daily Candy and Domestica followed by placements in SalesCheck, CS Interiors, Chicago Social, the Tribune and more. |
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Nettelhorst SchoolView Website: http://www.nettelhorst.org/ Nettelhorst School is my neighborhood public school. But few area children went there until 2003, when a small group of parents, working with a dedicated principal, decided to turn things around. I was fortunate to be involved in the turnaround. From 2003 - 2009, I served as the school's "PR Department". Incredibly rewarding. A tad more time-intensive than I anticipated (for a pro bono gig). But we got media coverage across the country, including the New York Times. And today, Nettelhorst has a waiting list and is a model for public school change nationwide. The story is told in How to Walk to School: Blueprint for a Neighborhood School Renaissance (which even includes some of my photos). What we did:
Were they happy? "Rickey Gold is the driving force behind Nettelhorst in the news." |
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DePaul University's Coleman Entrepreneurship CenterView Website: http://coleman.depaul.edu/ No, we didn't do their website (just for reference). What we did were three marketing campaigns for CEC: a new identity campaign in 2006, a campus awareness campaign in 2007, and the Breakthroughs Symposium Campaign in 2010. What we did:
Were they happy? “I've known Rickey for many years, and she has consistently demonstrated her marketing capabilities in several ways. She has the unique ability to think strategically and tactically; she grasps the entrepreneurial marketing challenge of squeezing the most "lemonade from the lemons"; and she understands that marketing should be about generating sales. She's done great work for the Coleman Center and our clients.” Raman Chadha |
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Free Spirit Yacht CruisesView Website: http://www.freespiritcruises.com We helped this family-owned company sail through the recession by focusing on their USP (the most inviting yachts on Lake Michigan), consistent messaging and optimized web copy. What we do:
Today, they consistently rank on page 1 in Google search. |
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2010 Parade of Homes Manatee & Sarasota CountiesView Website: http://www.paradeofhomesinfo.com/ We were subcontracted by Creating A Ripple Effect to work on the 2010 site. Much of the copy has been retained in the current site. What we did:
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Kaplan Silverman LLCView Website: http://www.kaplansilvermanllc.com/ We were subcontracted by Iris B Communications to work on this site. What we did:
Were they happy? |
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The Sullivan Firm Ltd.View Website: http://www.thesullivanfirmltd.com/ Their original site was a standard legal template. No personality. Nothing to differentiate a small firm that specializes in close personal attention and client care. What we did:
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